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Direct Lending, an online personal lending marketplace, has launched an initiative on 3rd June to ease the Rakyat’s financial burden during the recently announced full control movement order (FMCO) by the government through #DIRECTBANTU+. This CSR program will be running for the whole month of June 2021.

With FMCO putting a halt to many businesses, there are many silent cries from the B40 community who have lost their source of income to provide for their families. With the loss of household income, we will soon witness a rise in pawning valuables and loan applications within the B40 neighbourhood to help them get through these difficult times.

Under this CSR initiative, Kiddocare is partnering with Direct Lending to offer income opportunities to the resilient and hardworking communities where they can participate in the gig economy brought by the former.

“This is a challenging time for most of us and the idea behind our #DIRECTBANTU+ program is to help ease the financial burden caused by the COVID19 pandemic. In this critical period, other than playing our part to stay home and stay safe, hardworking Malaysians can turn crisis into opportunity, adopt new skills and participate in the new economy, to survive and thrive in the new normal,” said Hui Yik Seong, Director & Founder of Direct Lending Sdn Bhd.

Our objective is to empower Malaysians especially the women by becoming highly-qualified babysitters or better known as Kiddocarers to not only help themselves but also other families as well who need assistance taking care of their children.

With the rising number of unemployment as many as 775,500 individuals nationwide based on the report by the Department of Statistics Malaysia (DOSM), this gig economy helps the community to break free from the financial strain they are struggling with and assists in recovering the economic downturn due to the Covid-19 pandemic happening since early last year.

This opportunity gives the community hope of a fresh start to build a strong support system for families impacted by the outbreak. Signing up as a Kiddocarer has its perks and benefits from managing your own working schedule to gaining a fitting and reasonable amount of income.